How Same-Day Delivery Can Boost Your Retail Sales

Are you offering same-day delivery to your retail customers already? If you aren’t yet, you’re missing out on the opportunities that providing same-day delivery can give your business.

Online shopping has been growing in popularity since it was first introduced in the 1990s. Customers have discovered just how convenient it is because of 2020’s Covid-19 lockdowns. They aren’t likely to turn their backs on online shopping because they could go to brick-and-mortar stores again. And they’ll want their orders delivered faster than ever before. If it can be done on the same day they checked out their shopping cart, the better.

How exactly will your business benefit from offering same-day delivery? Let’s find out.

Customers are willing to pay more for same-day delivery.

According to an Omnitracs survey, 65% of consumers are willing to pay more to get their orders delivered within two days after they place them. In addition, 30% said they’d shell out more if they could get these orders on the same day.

This applies to both essential goods like groceries and medicine and non-essentials like fashion and cosmetics. Impatient shoppers with the means to spend more will want their purchases now.

But consumer wealth isn’t the only factor at play here. Some shoppers need items but don’t have the time to go to the store to buy them. Others are aware that they’re more likely to receive their goods intact if they get them on the same day. That’s because their items won’t go through a sorting center and will be delivered by courier instead. And for some shoppers, the need is urgent enough for them to be keen to shell out a few extra bucks for same-day delivery.

You get an edge over your competitors.

Price is no longer the most crucial thing that shoppers consider when they browse products online. They now look at the delivery options that a seller provides.

According to Business Insider, one in four online shoppers are willing to leave their shopping cart behind if the seller doesn’t have same-day delivery. Where would these shoppers go instead? To a competitor who has the same products but can also hand them off on the same day.

You won’t want to be that retailer with the abandoned shopping carts. You’d like to be the competitor who attracts customers because you have the item they need, and you can get it to their doorstep as fast as possible. That would be possible if you set up same-day delivery options.

Same-day delivery helps you build a loyal customer base.

Marketing 101 says the bulk of a retailer’s sales comes not from new buyers but from returning customers. Moreover, it costs more and takes more effort to attract new sales. That’s why building relationships and customer loyalty is vital to your business.

You can’t expect your clients to stay loyal to you if you can no longer provide them what they need. And if they see your competitor providing better services than yours, they’re sure to switch their loyalties and head over there.

If you want to keep your customer base, you have to give them what they need. And if what they need is same-day delivery, then you have to find ways to provide it. That includes working with a logistics partner that can transport shipments on the same day.

PearlTrans Logistics offers a wide range of services, including same-day delivery. Contact us now so we can find a way to work together.